“For a gamer wanting mobility, the M14x laptop is for $1499.”Īlienware’s parent company Dell is no stranger to the price war that goes on in the PC market, since it has its own entry-level and high-end PC products fighting for market share. As for whether the vendor is looking to aim downwards over time, Hayler says that the vendor already has a range of products that cover “all price points for consumers.” “This starts with the entry level, powerful X51 desktop from $1299,” he said. “Like any hobbyist, gamers want the best equipment for their leisure,” he said. Hayler admits that there are always commodity movements in the IT field, and Alienware tailors its pricing structure to suit this market. The price continual drop in PC hardware components has meant that that price could be viewed as being on the high end of what one actually needs to spend to build a solid system.
In the past $1500 for an Alienware system was considered quite conservative. Alienware products are premium in nature, not unlike exotic sports cars like Ferrari and Lamborghini in the auto market, and this has meant that consumers traditionally associate the vendor with higher prices. However, all of this powerful hardware and customisation does not come without a price. Not content to rest on its laurels, Alienware has also been dappling into 3D and has now designed a 3D-enabled gaming machine, which Hayler says is the “next step in gaming evolution.” “The broadening audience of gamers is reflective of the diverse entertainment that we offer,” he said.
To further step up its gaming credentials through personalisation, Hayler points out how the vendor has added a new AlienAdrenaline feature that enables Game Mode, which lets the user assign each of their games a unique profile on the system. The AlienFX system lighting technology has also been designed to provide users with access to a variety of themes and up to 512 trillion distinct lighting combinations. “For example, the lighting behind the keyboard is one of a kind and Alienware’s own personal touch,” Hayler said.
Alienadrenaline modes software#
The way the PC maker has aimed to further capitalise on this space is by offering its Alienware Command Centre software that consists of a suit of customisation options. “More immersive and first person games definitely cry out for great hardware, so we provide the most advanced graphics memory available.”īeyond the hardware discussion, Hayler adds that Alienware stands out by providing customised units. Nowadays, Alienware products are powered with GDDR5 mobile graphics, which is designed to be powerful yet discrete at the same time. “A designated machine provides this to them,” he said. While Hayler admits that some games are versatile and can be played on any format, he adds that consumers who are vested in and love gaming will want to improve their experience.
Alienadrenaline modes series#
The highest selling games of all time are not hardcore titles such as the Quake series or Crysis, but casual ones such as The Sims trilogy and Minecraft, neither of which require a high-end rig like an Alienware to run well. While this served PC manufacturers like Alienware well whenever cutting edge games such as Doom 3 and Half-Life 2 were released, the reality is that these types of games form a minority of overall PC game sales.
Alienware’s reputation of high powered gaming PCs has been well earned it was quick to incorporate the latest technological innovation into its products.
0 kommentar(er)
